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Welcome to the belivernomics blog

 

I will try my best to update this webpage with  thought provoking and interesting content, as often as I can.  Please feel free to leave comments as  there is much that can be learnt from the sharing of ideas.

By pa360, Feb 7 2015 09:26AM

When I think of Winston Churchill the words that immediately spring to mind are courage, determination and resilience. When I think of Nelson Mandela the words that immediately spring to mind are courage, humility and integrity. I could go on, but I'm sure you get where I am going with this. Everyone has a brand. That brand will not necessarily describe everything that person is known for but, for the most part, it will describe their defining characteristics or the things they are best known for.


If you were asked to identify the three defining characteristics of your personal brand which ones would you choose? Would you go for the more commercial traits like 'driven', 'hardworking' and 'outcome-orientated' or something more person-centred like 'compassionate', 'thoughtful' and 'caring'? Alternatively, would you choose more personable and outgoing characteristics like 'influential', 'charming' and 'witty'? Whatever adjectives we use to describe ourselves, I wonder if those descriptors truly capture the essence of who we are, as opposed to how we like to see ourselves and how we would like others to see us.


Most of us consciously project an image, but few consciously think of themselves as a brand. Surely in the context of a person, the term 'brand' smacks of self-indulgence and preening. In any event, brands are commercial constructs best suited for promoting products not people - right? Well, not really.


Everyday we trade on what appears to be our brand, but what in reality is the projection of an image. Take recruitment interviews as a case in point. In such situations we take active steps to project a certain persona to would-be employers. We present as credible, competent, reliable, trustworthy and employable! For the most part, I am sure that these traits accurately describe who we really are. However, I am equally mindful that in some instances they may not. We do exactly the same thing in social settings, when we meet new friends or when we seek out romantic relationships. Projecting an image is part and parcel of how we communicate with each other - but your image is not your brand. The distinction between the two is simple, whilst your brand is who you are, your image is who you are trying to be.


The challenge I am presenting here is that instead of trying to project your image, which is an expense, put the hard miles into building your brand, which is an investment. Develop something sustainable that will go before you and remain long after you.


To the extent that your are aware of your personal brand, you can actively seek to cultivate and harness it. A brand that is cultivated and harnessed will have a much more meaningful impact on one's own life as well as on the lives of others.


By pa360, Jan 18 2015 09:51AM

You must have heard that quote before? You know, the one that goes: "If it walks like a duck, quacks like a duck and looks like a duck, then it must be a duck". I like the simplicity of that quote because it infers something very simple which is: use your common sense.


There is however, one small problem: whilst most of us would have no problem in correctly identifying a duck; a shared definition of 'common sense' may not be as easy to arrive at. Indeed, common sense is the greatest of all assumptions as it implies common knowledge, common understanding and by implication a common response. As case in point, when we feel thirsty our knowledge and understanding of thirst dictates that we need to take in fluids. However, if whilst thirsty, one were to reject a glass of fresh water in favour of a bowl of salty nuts, people would rightly wonder whether that individual was using their common sense. The thing that gives common sense its 'bite' is the fact that it assumes that, when faced with a set of circumstances, most people would act in the same way.


Things get much more complicated however, when you look at other scenarios. Is there for example, a common sense understanding of how we should respond when people make mistakes? How we should respond in the face of failure? Or how we should respond to a colleague who works hard, but still doesn't quite hit the mark?


These are the sorts of issues that concern us at believermomics. From our perspective, we would like to think that many if not all of our insights are common. However, knowledge and understanding visible and plain to some, may be less visible and plain to others. Our added value therefore is to present an uncommon perspective on common issues and by so doing, make insight accessible to a wider circle of learners. We do this by assembling facts, highlighting interdependencies, spotting patterns and building profiles of successful behaviours.


Here's a closing thought, did you know that a domino effect can be triggered when you value people? It goes something like this: with a greater sense of one's own value comes greater satisfaction and with greater satisfaction comes increased productivity. Increased productivity meanwhile delivers improved performance and with improved performance comes improved outcomes. Sounds like common sense - but then again, that assumes all sense is common doesn't it?

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